One of my all-time favorite movies is Field of Dreams. It is the story of a farmer who builds a baseball diamond in his cornfield. A famous quote from this movie is “If you build it, they will come”. This was the premise for dictating the success of his endeavor and indeed they came.
I have completed my website and I have done all of the tweaking that I feel necessary. I have optimized my SEO and keyphrases. I have begun to post my website on social media. I have all of my inventory available in my online store for review and purchase. With great anticipation, I have all of the bells and whistles in my online store that make it a very reasonably looking and professional page. So….. where is everyone?
Apparently, my website is not the equivalent of a baseball diamond in a cornfield. It is more equivalent to a single ear of corn in a cornfield. There are so many other online stores out there who do and sell exactly the same product that I do. There is not much that sets me apart from all the rest. In addition, who am I to the Internet at this time. My google position is probably 1 million out of 1 million and one. There is much work to do in order to get my name and my products in front of the average shopper who is looking for pretty earrings and such.
I have a Digital background from my previous jobs prior to my retirement. But there was a readymade market for the websites. Search Engine Optimization is new to me and it is something that I need to be working on for the next couple of weeks.
I love building websites. That is what I do well. But if nobody visits the website or takes part in the purchasing process, it is nothing more than a nice looking website that doesn’t bring in any revenue. Time to change that.